General Motors hopes a bevy of new models for its four remaining brands — Chevy, Cadillac, Buick and GMC trucks — will drive a sales rebound and help the company recapture some of its old luster.
GM officials hope the new Buick LaCrosse sedan, which has drawn strong praise from some seemingly surprised automotive critics, will win the hearts of Lexus and Acura buyers.
For aspiring upper-income consumers, the new LaCrosse “is an opportunity to get all the luxury they deserve without the premium price tag that goes along with the [Lexus] badge,” said Jon Bustetter, regional Buick-GMC marketing manager.
Edmunds.com, comparing the LaCrosse to the Lexus ES350, wrote “we have no doubt that the .?.?. LaCrosse is a game-changing, brand-defining automobile that will go far to both revitalize Buick and promote the new General Motors.”
Since mid-July, GM has brought four new vehicles to the market: the LaCrosse, the Cadillac SRX crossover, and two small crossover SUVs, the Chevy Equinox and GMC Terrain. Early returns on all have been good, with GM announcing increased production to meet dealer orders.
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